It is undeniable, sales from individual to individual or peer to peer which is believed to rely on recommendations by the man.
Recommendations person becomes one of the success of a product can be accepted by society. Now, it is also true in social media. Startup entrepreneurs in the next year, should take advantage of this momentum to be able to reap the consumer.
This was conveyed by Danny W. Wirianto, co-founder of Mind Talk to a speaker in seminars Sparx Up “Gamification and Convergence” at the International Design School, Jakarta, Friday (12/23/2011). “That will be the trend is 3 S, namely Social, Share, and Speed,” he explained.
“Social” is how one is connected with others and share. “Share” is how someone of his experience to others, through text, photos, videos, whatever it is, through social networking. “Speed” is how social networking can provide information very quickly, exceeding the speed of the reporters writing news.
It should be a part to be developed by a startup entrepreneur in 2012, namely to maintain social relationships with the community, sharing information that people need, and has a speed in response to public complaints about products or services offered.
In addition, people also liked the award. Therefore, create a startup company that can entertain and be something that is sought after by society. “We’ve stressed with work, life was difficult, He; u read all the news bad news contents, added stress of people. You know how to be more popular Foursquare check-ins from other sites? Because no badges, no awards that make people Another proud though just check in doang, “explains Danny.
Then according to Danny, why marketing techniques with gamification will sell next year? because the community needs for entertainment and rewards are also great. So, can win a game and got the award even though it vrtual also become a means of entertainment. This land will be fertile if peruahaan start-ups want to try it.
But still, back again Danny reminded that the startup should focus on one specific area. If you want to develop games, focus on the game. If you want to develop applications that have a function, such as Instagram for example, focus on making an application for the photo.
Thus, developing a social media platforms with a focus on one particular area while thinking about what the award of interest to the user to keep using our product is the way the startup can survive in the next year.
